01
Find the signal
Get to the real problem, the human tension, and the strongest possible point of view.
Independent creative direction · New York / Everywhere
Building brands with a little more feeling.
I partner with thoughtful teams to turn sharp strategy into distinctive identities, products, and campaigns.
A point of view
Good creative work makes complex ideas easier to believe in. It brings the useful, the beautiful, and the necessary into focus.
Selected work
A few recent stories.
How I work
Close enough to care.
02
Make it visible
Build systems and stories with the texture, clarity, and character to move people.
03
Bring it to life
Work shoulder to shoulder with your team through launch and the work that follows.
About
A strategic mind with an editor’s eye.
I am an independent creative director with fifteen years of experience helping organizations find a clear, memorable way forward. My practice sits between brand, product, and the cultural details that make work feel alive.
I build small, senior teams around each challenge and stay closely involved from the first useful question to the final expression.
Now
Independent Creative Director / Kirkwood Studio
Partnering with teams who care about the long view.
2020—23
Executive Creative Director / North & Alder
Led multidisciplinary teams across brand and product.
2016—20
Design Director / Common Thread
Built identities and digital experiences for growing companies.
Contact
Have a good problem?
I take on a small number of projects each season. Tell me what is changing, what is stuck, or what could be made more meaningful.
sienna@kirkwood.studio